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What’s in a Name? Why a Good Title Matters.

By on October 19, 2017 in Tips and Tactics, Tools

shareTwo months ago while driving down Wilshire Boulevard here in Los Angeles, I spotted a billboard advertising The Hitman’s Bodyguard. It was the first I had heard of the film. I haven’t seen it yet, but I’m comfortable saying that it’s one the best film titles of the year, one that Blake Snyder would have loved.

Your title is the headline of your story. As Blake wrote in Save the Cat!®, a good title tells us what your movie is. “If it doesn’t pass the Say What It Is Test, you don’t have your title.” (STC!, page 10) Blake also wrote that “A great title must have irony.” (STC!, page 9) This title passes that test with flying colors. Have you ever met a hitman who needs a bodyguard? (A rhetorical question. But if you have in fact met a hitman, and if you think he might need a bodyguard, let me know and I’ll retract this entire blog.) In this case, the irony is a hook that highlights the conflict that must inevitably be built into the story.

And think of all the other things we learn from those three words in this title:

1) We know the film’s target audience: viewers looking for a rom-com or a feel-good family film should go back to Rotten Tomatoes and make another choice. Blake writes about the four quadrants which describe a film’s likely audience. Those quadrants are Men Over 25, Men Over 25, Women Under 25, and Women Over 25. This film clearly hits the first two quadrants. (Although it may also draw in its share of women once they discover that the film stars uber-hunk Ryan Reynolds.)

2) I’ll bet you the price of the ticket plus a large popcorn that this is a “Buddy Love” story. Regardless of the plot, I already know that this film will center on the relationship between the two title characters. This title is 2017’s version of Butch Cassidy and the Sundance Kid or Dumb and Dumber.

3) I know that the “Fun and Games” scenes won’t be family dinners or slow walks on the beach. Get ready for car chases, gunplay, and explosions.

Nailing down a good title is a valuable tool in helping you pitch a film. During the mythical elevator pitch when time is of the essence, you have to make every word count. Think of how much is conveyed with just three words.

In Save the Cat! Blake wrote that “I admit that I have often come up with the title (of a film) first and made the story match.” If you haven’t seen The Hitman’s Bodyguard, try banging out a few loglines based on what you can glean from the title. (Feel free to share them with us in the comments section.) For extra credit, move on to your beat sheet.

Screenwriter William Goldman won an Academy Award® for Butch Cassidy and the Sundance Kid. The Hitman’s Bodyguard may or may not be a great film. But you have to admit that if they gave Oscars® for best titles, this one would at least deserve a nomination.

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Rich Kaplan

About the Author

About the Author: Rich Kaplan has written and produced numerous episodes of network television. A member of the WGA, his credits include stints on Roseanne, What I Like About You, and the critically acclaimed Welcome to New York starring Christine Baranski and Jim Gaffigan. In 2007 he helped Blake form Blake Snyder Enterprises, where he still pitches in and helps out in any way he can. Rich is a long-time resident of Los Angeles and a proud member of the “Cat” nation. .

There Are 6 Comments

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  1. Great points! This motivates me to get the title right for my latest script.

    Here’s a logline: “When an overconfident hitman’s cover is blown, he must enlist the services of a body guard. Unfortunately, the man he hires for the job is the brother of a woman the hitman cheated on 10 years earlier.”

    I haven’t seen the film, so that’s probably way off! But would be entertaining possibly.

    • Rich Kaplan Rich Kaplan says:

      Thanks, Kyler. As Blake said in a blog from 2006, “Keep reading loglines; the rhythm of what makes a good one becomes more obvious as you read one after the next”

      • Made the mistake on my last script of waiting on a logline until the script was written. Won’t make that mistake ever again. Now I’m realizing title needs to happen on the early side just as much as the logline.

  2. It is the key. And so hard if it doesn’t come easily. I am struggling with one at the moment. Great story but not a great title. The writer proposes Cooper’s Peculiar Adventure…..and the story is a drama about an historical explorer who navigated around Australia and was imprisoned in a French territory on his way home because he didn’t realise the French and the English were at war. Falls in love with a French woman but goes home to his wife at the end. Think Master and Commander without the action plus a bit of romance. Any suggestions?

  3. DWeezy83 says:

    When a burned out hitman botches a job he needs to find someone to watch his back. And no one will watch it harder than someone who has been hunting him all his career….